About Us
The Zetuna Limited was incorporated to use the expertise earned by Pafos FC (Cyprus professional football club) for the purposes of consulting related to the sport & entertainment industry to external parties.

Expertise
The expertise and consulting projects of Zetuna Limited reflect the experience of the current employees:
  • Financial Advisory

    Our team boasts a robust background in financial strategies, ensuring that organizations are equipped with sound financial planning, meticulous budgeting, and insightful M&A advisories.

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  • Sports Performance Analytics

    We are at the forefront of sports analytics, offering cutting-edge solutions that empower sports organizations to harness data, optimize performance, and gain a competitive edge.

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  • Sports Operations Advisory

    Our operations specialists bring a wealth of experience in streamlining sports operations, ensuring efficiency, and fostering a culture of excellence.

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  • Commercial Advisory

    With a keen understanding of the sports market dynamics, our commercial advisors guide organizations in maximizing their commercial potential, from partnerships to branding strategies.
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  • Football Scouting

    Our scouting team, with its deep-rooted expertise, provides comprehensive reports and insights on football players, ensuring clubs make informed decisions from recruitment to contract negotiations.
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  • Medical Advisory

    Prioritizing athlete well-being, our medical advisory team specializes in advanced predictive diagnostic systems, state-of-the-art medical procedures, and recovery techniques.
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Cases
Client had been confronting a complex challenge encompassing subpar on-field performance, diminishing revenues, mounting debt, and impending player discontent. This case advocates an example of a set of comprehensive solution that redressed issues.

Proposed Strategy:

The proposed strategy combined sports consulting expertise with financial advisory services to execute a holistic turnaround plan for the Client
Step 1: Financial Diagnostic and Operational Optimization
Step 2: Strategic Athlete Contract Enhancement
Step 3: Capital Allocation and Investment Strategy
Step 4: Revenue Maximization and Fan Engagement
Step 5: Tax Optimization and Compliance Assurance
Step 6: Financial Literacy Empowerment